Thank you all for supporting my dreams and helping me reach goals that 12-year-old Aurora would only ever dream about.
My name is Aurora, I am a 26-Year-old Rutgers University Alum who loves everything to do with art, fashion, and entrepreneurship. I started my first business selling crafts I would make on Etsy at 12 years old! Ever since my Etsy days, I had plans of starting an online boutique.
I graduated from Rutgers May 2019 with a Bachelor's Degree in Marketing and a minor in Graphic Design (Which I quickly fell in LOVE with). After graduation, I wanted to take a break and decided to follow my dreams and launch my dream business! 7 months after graduation, West Main came to life and we launched on November 11th, 2019.
Ever since then, I have done everything from planning buying trips, purchasing products, photographing products, designing different aspects of the brand, web design etc. I've done it all and I love every second of it!